Just before the Thanksgiving weekend on November 20th, Academic Minute featured a series of pieces about various drinks, to include beer and caffeinated beverages. Among the academics featured, Kerri Lesh presented on Txakolina–“a hard to define wine.”
As a cultural and linguistic anthropologist and Certified Specialist of Wine (CSW), Kerri’s research examines the use of the Basque language, Euskara, in the creation of value for marketing local gastronomic products. Her dissertation, divided into chapters on various Basque beverages, analyzes how each product distinctly functions in various markets when using Euskara to promote it. One of her chapters looks at the various ways in which the traditional Basque wine, txakolina, is advertised and commodified to create value for the product as well as the Basque language.
Her piece that is featured can be found here on Academic Minute and on NPR’s podcast, discusses the uniqueness of this locally produced Basque wine, and the uncharacteristic ways in how it is defined. Aside from her love of food and wine, the aim for Kerri’s dissertation is to demonstrate ways in which value is created for the Basque language in contribution to language normalization.
Kerri plans to defend her dissertation this upcoming May, and to teach a course during the first session of summer titled “Consuming Identities: Food and Drink as Cultural Heritage.”