Last week, Kerri Lesh returned from presenting at the 117th American Anthropological Association‘s annual meeting in San Jose, California. Her presentation titled “Size (and Shape) Matters: Creating Value with the Basque Language through Wine, Cider, and Font” illustrated the value of using language in its form and content for marketing gastronomic products. Kerri was delighted to present alongside scholars such as Martha Karrebӕk, Kathleen Riley, Richard Wilk, and Chelsie Yount-André in their panel “Food, Money, and Morals: Semiotic Reconfigurations of Value.”
Kerri is a member of the Society for the Anthropology of Food and Nutrition (SAFN) as well as a member of the Culture and Agriculture groups that are part of the larger AAA. Amongst attending other events and speakers, Kerri attended the SAFN meeting where Eric Holt-Giménez, Executive Director of Food First, was the keynote. Eric is of Basque and Puerto Rican heritage and grew up milking cows and pitching hay in Point Reyes, CA, where he learned that putting food on the table is hard work. After studying rural education and biology at the University of Oregon and Evergreen State College, he traveled through Mexico and Central America, where he was drawn to the simple life of small-scale farmers. He is the editor of the Food First book Food Movements Unite! Strategies to Transform Our Food Systems; co-author of Food Rebellions! Crisis and the Hunger for Justice with Raj Patel and Annie Shattuck; and author of the book Campesino a Campesino: Voices from Latin America’s Farmer to Farmer Movement for Sustainable Agriculture and of many academic, magazine and news articles.
Kerri has the pleasure of meeting Eric as the SAFN/Culture and Agriculture reception where Kerri and Daniel Shattuck were presenting Basque wine and Italian olive oil tastings. Three txakolinak were served in addition to the olive oil, both demonstrating the importance of culture in the development of taste and terroir.