Before heading across the better half of the continental USA, I had a chance to reintegrate with a little action in Washington DC just a couple of weeks ago. I was nervous and excited to chair, present, and  co-organized, alongside Anne Lally, the panel “Taste and Terroir as Anthropological Matter” at the annual American Anthropological Association meeting. My panel was titled “The sociolinguistic economy of terroir: constructing and marketing identity in the Basque Country”. In this paper I discussed how the concept of terroir was directly and indirectly translated into Basque within various gastronomic contexts. The result was to show how this multi-faceted concept of terroir provides a lens for looking at which components become most salient to Basques in the process, and what that in turn shows about the values portrayed in social, linguistic, and gastronomic production.

It was an amazing opportunity as I was luckily enough to secure Amy Trubek, one of my academic idols and author of “Taste of Place;  A Cultural Journey into Terroir”. It was well attended with questions to follow that provide further food for thought. Afterward, it was everyone to the bar for a round of drinks, which was my favorite part-not because I love wine, but because it is at these AAA meetings that I feel I have found my academic family. Cheers, and stay tuned to see what becomes of the panel! Rumor has it, it’s not over yet…