In today’s globally networked world even Internet domains become key identity-markers. We recently came across a great article at basquetribune.com that discusses the growing importance of the .eus domain for many people with Basque connections. In “The Basque .eus Big Bang,” journalist Edu Lartzanguren guides us through the fascinating world of online community building, alluding to the notion that the .eus domain serves as a kind of Basque galaxy within the global universe of the Internet. Indeed, the .eus domain has experienced significantly greater growth than similar initiatives relating to other culture and community related domains like the Scottish .scot, .bzh in Brittany, or .gal in Galicia.
In the words of the PuntuEus Foundation, the .eus domain helps “in the normalization of Euskara and … provides an international recognition for the country of Euskara.” It is on the one hand a social and cultural tool that serves to create an identity and, on the other, a commercial tool designed to establish a brand.